Case Studies

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Fibrex Group & BuyRecycledProducts.com: SEO / PPC / e-Commerce Case Study

Goals and Challenges:

Challenge: Before working with WSI, the client had a brochure‐style website (FibrexGroup.com) that lacked even the most basic optimization. He was spending over $2,000 per month for Google AdWords paid search advertising and sending traffic to the site with no regard to conversion tracking and conversion architecture. So he had no idea how effective his site was at capturing leads and converting visitors into paying clients.

Goal:

Sell their products to a national market
Shorten the time of sale
Provide a wider selection of products
Take advantage of drop shipping relationships
Increase revenues by $100K/year, branding and click-through rate for less money

The Solution:

For this project, WSI used the eMerchant Pro eCommerce solution because of its capability of having multiple categories, cross‐selling, order tracking, customer tracking, etc. WSI was responsible for project management, troubleshooting, and assisting the client with advanced features of the platform. WSI also fully optimized the site for search and continues to provide advanced SEO techniques to improve search results. We are also running a limited paid search advertising campaign for 2 of the client’s product categories.

Benefits to the Client:

The client recouped his investment within the first month after launching the eCommerce site with sales exceeding $14,000 USD. Site sales after the first year reached $125,000 USD exceeding business revenue goals by 25%.

The client was so pleased with the results that he contracted WSI to redevelop his brochure site, FibrexGroup.com, to coincide with his new catalog publication. FibrexGroup.com, which averages 5,000 unique visitors a month, compliments BuyRecycledProducts.com by giving site visitors the option to purchase the item through a “Buy Now” button that links to the ecommerce site, saving sales reps significant time.

Client Testimonial:

“WSI has been wonderful to work with. They have been so responsive to all our needs. The website is amazing. It has helped us realize our dream of an online store and it couldn’t be more impressive. WSI is our Internet partner for life!”
– Suzanne Leenders, VP, Buy Recycled Products

Conclusion:

After BuyRecycledProducts.com was launched, WSI installed Web analytics, performed fundamental SEO, developed a highly targeting Google AdWords campaign and performed A/B split testing on several campaign ad groups. All the activities provided valuable keyword intelligence that enabled us to further expand the SEO work on the site.

Traffic to the site has steadily increased every month and now captures over 4,000 unique visitors each month and has a substantially improved presence on Google, Yahoo!, and MSN. Both sites, FibrexGroup.com and BuyRecycledProducts.com, now rank on the first page of Google in position 4 and 7 respectively for the highly competitive keyphrase: “recycling containers.”

The sites also dominate the big 3 search engines for hundreds of other key phrases and derivatives. Each site garners a half dozen leads / sales per day and does very well attracting the right prospect demographic.

Tasty Bite Case Study

Goals and Challenges:

The main challenge was how they can leverage from the large amount of clients that purchase their products on a regular basis. Their clients buy their products but remain anonymous and they did not have any communication with them.

Objective:

The main objective of the website was to support the promotion of their products. They started a contest to win trip for two to India. The client had to send them the bar code of the product to enter to the competition. The website provided information and support. They also used it to build mailing list and used email marketing extensively to leverage from this effort.

The Solution:

Developed a new website using WSI eFusion, incorporated a new design and ensured the site included detail information about their products. It also features their promotions and the ability to subscribe to their mailing list to receive recipes and discounts.

Benefits to the Client:

With their new website, the client was able to get more leads and practice better communication with existing clients.

Client Testimonial:

“The website is great success. We were able to communicate directly with our clients and prospects and promote our products effectively. WSI eFusion is a great and user friendly system. We are happy to recommend your products and services to new prospects or clients.”

Flambeaux Lighting Case Study

Goals and Challenges:

The client has a well-established wholesale business but wanted to get into the retail sector. The problem was that none of their sales materials were geared for retail clients and they did not have any experience dealing directly with the public.

Objectives:

To create an e-commerce business model that would incorporate the website, email marketing, specials and promotions. WSI’s plan included the design of the new website, management of ongoing specials to drive business, paid search and a search engine optimization (SEO) strategy.

Benefits to the Client:

The site has far surpassed all initial expectations. We were concerned with the economy that many people would not be looking for this item which is definitely a luxury item. However, the site sold its first lantern within 24 hours and has generated significant revenue in the first 60 days. This is especially good news given that the winter has traditionally been the slow time for this client, so we are very excited about the possibilities for this spring.