Search Engine Optimization (SEO) is the art of integrating your page key phrases, both on and off the viewable area of the site, to ensure that search engines can index the site and a page accordingly. This method
targets your key words and key phrases. If search engines can match your keywords with the searching party, they might put your site on page 1 of a search result.
Paid Search Advertising, also known as Pay-Per-Click (PPC), is
the paying model of keyword targeting. You will bid, and pay once clicked, to have your website ad displayed on the first page of a search engine.
Targeted Lead Marketing targets leads or simply people, you already know, or people, who know you already.
Do you have a good base of customers already?
Targeted lead marketing is E-mail Marketing to people who subscribed to receive your messages.
Studies show that they will account for 5 times more revenue than new customers. E-mail marketing allows you to stay in touch with them on a recurring basis to offer specials, coupons, and information.
All WSI Targeted Lead Marketing tools and offerings comply with the 2003 CAN SPAM Act.
To hear more about Targeted Lead Marketing and how to discuss your needs for Email Marketing,
contact your nearest WSI Office.