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Web Analytics

What is “Web Analytics”


As a business person, or even a consumer, you have heard this term thrown around many times. Web Analytics, as defined by the Web Analytics Association is the "the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives." What does all of this mean? It means simply that by understanding who visits your website (or not), how often and for what, you can fine tune it to maximize your benefits from it.

WSI Consultants have been bringing Web Analytics to the business community in almost 100 countries for decades. With proprietary processes and extensive experience, we can make your website finally work for you using industry proven processes.

Regardless of your site falls into one of the four basic archetypes, our tools, experience and processes will help.

Archetype

Objective

Examples of Measures

Content Sites

Increase readership

Stickiness, visit length,
page views, subscriptions

Lead-Generation Sites

Increase lead generation

White paper, downloads,
visit length, opt-ins, close ratios

E-commerce Sites

Increase sales, decrease expenses

Sales, visitor cost, conversion rate, cancellations, returns,
trend reporting, inventory

Self-Service Sites

Increase customer satisfaction, decrease calls

Number of calls, visit length

We can continue writing about what great value and return on investment Web Analytics will bring to your business, but we are sure you would prefer to hear from our experts who can give you a personal consultation on specific solutions to your business.


If you are ready now CLICK HERE to have one of our experts get back to you.

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